Futures to Enact: Towards Reimagining Advertising & Rewilding Futures

I’m thrilled to share today a groundbreaking report I had the privilege of being a part of: Towards Reimagining Advertising now available to download here. If you have more time, I'm diving into this below as the main focus of our exchange today.

Alongside these projects, Rewilding Futures travelled to the Future of Product Design conference and Birmingham University. In May, I also spoke on US TV about the future of Fashion and Industries with Hackmasters—all while planning my wedding!

I'll be teaching Speculative Design and Future Foresight at IED Barcelona in July. There is still time to register for the Summer course here. In October I'm excited to announce the Venice Sustainable Fashion Forum has asked me to deliver a keynote.

Trend forecasting's reputation management problem + Why Trends are your friend

sustainability, GW5, ethical, fashion, advertisement, climate change responses, trend forecastingGeraldine Wharry13 October 2023design, sustainability, climate change, activism, trends, fashion

SYNTROPIC WELLNESS

Our focus this month in the Trend Atelier Community has been “Wellness everything” as part of 2021's theme for the Trend Atelier community: "The biggest innovation is philosophical". As we were preparing for this month and trying to get the the bottom of what we truly believe Wellness is all about, syntropic farming is something that came to mind, a system created by Ernst Gotsch.

+ EVERYBODY OWNS THE FUTURE +