Posts in culture
Hypercycle's Guide to Community-Centric Cultural Strategy and Trendcasting Versus Forecasting
Hypercycle's Guide to Community-Centric Cultural Strategy and Trendcasting Versus Forecasting

Welcome to an exclusive look into two key explorations from my recent report, Hypercycle, navigating authenticity in a post-trend world.

We'll examine the importance of community-centric cultural strategies and delve into the distinction between trendcasting and trend forecasting.

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GW5, culture, Futurist, forecastingGeraldine Wharryfashion futures, futurist, future forecasting, sustainability, future, future human, innovation
The Great Slowdown: A Call for Mental Space
The Great Slowdown: A Call for Mental Space

The Great Slowdown​ article offers an edited overview of my monthly column TOMORROW for Spur. Welcome to April's issue! In case you don't know, I write and contribute to publications and reports. Spur is one of the leading fashion magazines in Japan. My column has come out in newsstands since 2022.

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GW5, culture, Futurist, forecastingGeraldine Wharryfashion futures, futurist, future forecasting, sustainability, future, future human, innovation
Inspire Inclusion with the RSA & Freaks of Nurture
Inspire Inclusion with the RSA & Freaks of Nurture

Hypercycle - The full report is now live.

Our joint report with Gung Ho is a navigation tool for facing our tenuous relationship with trends in what feels like a chaotic moment in culture.
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We've confused trend virality with trend validity and many other aspects of how trends can function to create preferable futures for people and the planet, not serve hype.

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GW5, culture, Futurist, forecastingGeraldine Wharryfashion futures, futurist, future forecasting, sustainability, future, future human, innovation