GERALDINE WHARRY
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Futurist + Writer + Speculative Designer + Regenerative Futures Architect

Helping Partners Decode + Pioneer the Roadmap to Preferred Futures

 
 
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Delivering foresight leadership, systems thinking and cutting-edge insights to Brands, Creative Agencies, Innovation teams, Media, Conferences and Universities.

Geraldine is an incredible thinker and futurist who is generous with her insights and perspective. Willing to have challenging conversations and really inspire teams to think differently, consider the uncomfortable and ultimately push outside their comfort zone.
— Design Director Concept Design and Future Material Innovation, NIKE
After years in forecasting positions, I realize how information is not power anymore, only clarity is. Geraldine’s unique perspective on societal shifts and her ability to connect the dots is providing just that: clarity. By combining both a global vision with fact-backed precision, she’s been a great asset in orienting the message we convey to our teams and top management.
— Guillaume Dacquet, Global Marketing Director ESTÉE LAUDER COMPANIES, Former Head of Strategic Planning & Foresight LVMH Beauty
 

About me


 

I decode sustainable futures, cultural and societal shifts. What I call ‘Future Humanity Systems’. I am the hired gun leaders rely on for independent and emergent visions supercharging their future strategies.

Together with organisations working in the creative industries ranging from fashion, beauty, technology, gaming, health, sports, industrial design, innovation, design, and retail we uncover insights that shape the future(s) of these sectors, whilst leveraging their systemic, environmental and ethical power.

Trusted by organisations from Nike, Viktor & Rolf, Christian Dior to Seymour Powell, I provide strategies that unlock big-picture future (s) and action. My independent and acutely curated foresight helps identify viable roadmaps for preferable futures. Global publications lean on my insights as well as leading Universities and the thousands of subscribers reading my newsletter The Futuring Dispatch since 2013.

As a Fellow of the Royal Society for the Arts and member of the United Nations Conscious Fashion & Lifestyle network, I have dedicated my foresight to serving innovation and organisations working towards the greater good of the people and planet.

 
 

In their own words


 

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  • “I have worked with Geraldine as a speaker over the last five years, on multiple market leading events. Simply put, her insight, passion and professionalism make her a must invite for any event where I have an audience that is truly interested in future trends and sustainable development. The content she creates is always unique, relevant to our audience and her delivery as a speaker is fantastic, I know that because when I look around the room everyone is looking up at her, and not down at a device! This is because she has taken the time to understand the show, our brief, and who is sitting in the room to ensure that everyone leaves inspired. I would never hesitate to work with Geraldine, she is at the top of her game in terms of insight, an absolute professional, and a pleasure to work with.”

  • “I have had the delight of working with Geraldine as we have partnered with her as an agency for a couple of years now. Geraldine’s approach and content are always inspirational and one step-ahead… informing, augmenting and future-proofing our work. Our goal is to provide our clients with a futures point of view on the impact of the evolving consumer landscape ... alongside trends on relevant industries, sectors and topics.

    Geraldine’s reports and strategic input provide thought-leadership and disruptive thinking that helps our clients to harness market trends, understand and adapt to emerging consumer needs and help us position their brands for success. Being at the forefront of shifts in consumer mindsets and brand responses has never been more important as this will enable us to drive innovation and embrace resilience. I’m delighted that Geraldine is part of our team in helping discover and translate future thinking into relevance now and guide us in how to navigate the puzzling economic, social and environmental terrain we’re in. What a talent - enthusiastic, foresightful, imaginative.. a great mind, a great collaborator with a great heart! Thanks Geraldine.”

    - Paul Phedon - CEO Gung Ho Communications

  • “Whilst running an innovation led business, it’s rare to find an individual who truly manages to surprise you in any way. But this is exactly what Geraldine does every time with her thinking. She has an integral ability to engage the people around her in the journey of discovering the extraordinary and she does it with high consideration of what value will this bring not just for now, but for the future too.

    She is not afraid to criticise, yet she manages to do so with an invitation to reflect, grow and discover better alternatives for all. This innate sense of integrity, curious mindset and positive spirit is what makes her a great team member and a true innovator. Geraldine has worked with us on a number of projects on a global scale where her insightful contribution has shaped our client’s thinking and truly pushed them to consider not evolutionary, but transformational approaches for them and their products.”We are humbled and incredibly grateful for having her as part of our network.”

    - The team at Hackmasters

  • As a fellow independent futurist, there is no one I would recommend more highly than Geraldine. Having followed her insights and articles for years, it was a great pleasure to host her at a recent conference that I organised. Stunning visuals, coherent and far reaching ideas, and all with nature and rewilding at the forefront. Impeccably delivered too. 100% would recommend Geraldine to anyone thinking of working with her or looking for an inspirational speaker.

  • Geraldine has been our dedicated Futures columnist at Spur magazine in Japan since early 2022. Her Tomorrow column comes out in print every month. We have received great feedback from our readers:

    ‘Geraldine’s series is so inspiring and eye-opening that I look forward to discovering new ideas from her piece every month.’

    As one of the leading fashion publications in Japan, Geraldine’s Tomorrow column makes an impact. We have a long standing relationship with innovation, style and tradition, so having this column helps us continue this cultural conversation and deepen it, through the lens of fashion.

    Internally, the Tomorrow column has now become a must-read column for the editorial team. Because Geraldine’s future predictions give us new perspectives and inspiration. It has become a key part of how we understand ways to move forward as cultural producers.

    Furthermore, our ongoing relationship with Geraldine has been beyond professional. Although we have yet to meet in person, we now have an ongoing work relationship that is creative, productive, and collaborative. I highly recommend Geraldine's future forward and thought-provoking writing as a fashion editor. She is a very valued contributor to our magazine.

  • “Geraldine served as a partner for the global Afterpay team. Her incredible insights helped us formulate trend and data reports that we could share with key media and merchant partners. She approaches her work in a very thoughtful and articulate way, providing insight into how the fashion and retail industries are evolving and what it means for the future. We deeply appreciated her partnership, and still look to her for inspiration on the future of retail.”

    - Christine Kapp, Director of North America and UK Communications - AFTERPAY

  • “Every time we have worked with Geraldine, she has genuinely blown every member of the team away (as well as our clients) with her unique, fresh thinking and cultural references which unfailingly expand our horizons and awareness. She’s also wonderful to work with: personable, conscientious and fun. The value she adds is second to none and we genuinely can’t wait to work with her again whenever the opportunity next arises”

  • Geraldine has made a significant impact to the students’ learning at Condé Nast College of Fashion & Design. Geraldine has delivered sessions on Fashion Futures for us regularly. These are thought provoking and challenge our students to take a radical approach for a more ethical future for fashion. Geraldine brings a unique perspective - one that encourages students to consider the impact of mega trends and societal shifts affecting the world of fashion.

 
 
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Press Features and Contributions