My monthly column TOMORROW for Spur came out in Japanese newsstands. Spur is one of the leading fashion magazines in Japan and for this issue we focused on people and businesses igniting a creative revolution in a world challenged by global crises and internet homogeneity.

Welcome to an exclusive look into two key explorations from my recent report, Hypercycle, navigating authenticity in a post-trend world.

We'll examine the importance of community-centric cultural strategies and delve into the distinction between trendcasting and trend forecasting.