DZHUS is a conceptual womenswear brand I discovered in 2015 when I was invited to Ukraine Fashion Week as a speaker. Launched in 2010 by Ukrainian designer and stylist Irina Dzhus, the namesake label strikes as avant-garde and fundamentally utilitarian. DZHUS is known for its innovative cuts, multifunctional and experimental garments underpinned by an austere and industrialist aesthetic. The brand’s ideology stands for consciousness and humanity and is ethically manufactured using cruelty-free and vegetarian-friendly materials.

In January I have been very focused on research around circular design and how this can completely change the way we forecast trends. As usual, the daily research has led me to interesting places some of which I am sharing with you today. Enjoy! 

In the first months of Donald Trump’s presidency, we examine on a micro and macro level the context in which an extreme narcissist has been able to rise to power.

We are living in “the Pivotal Age”, facing a fork in the road as a society. As the realest reality show in history unfolds, we look at how this catalyst moment has been in the making for several decades through economic policy, technological advancements, the Internet and social media. 

With long lasting choices to make, society faces a future pulled between Narcissism and Empathy. And a possible new world order. This affects our everyday lives and impacts our ability to create, innovate and ultimately the way we engage with products and brands.